Navigate VC with confidence
I help early-stage founders prepare for fundraising, so they never get a āNOā for things that are under their control
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Fundraising is a pain.
If you're overwhelmed with how to approach investors, prepare for meetings, or structure your round and materials...
You're not alone.
Most founders waste 6-8 months chasing investorsā¦ only to hear ānot a fitā without knowing why.
Get lost in investor lingo and specifics
Pre-or post-money, dilution, liquidations preferences, CLAs and SHAs... Where do you even start from?
Struggle to find and approach investors
"I'll just drop my pitch to 5 VCs, and I'm done" doesn't work, neither blasting the same email to 1000 investors.
Don't know what VCs expect
Youāre not sure what matters most to investors. Why they invest, or why they pass.
Struggle to tell a compelling story
You have the idea. The team. The vision. But you still don't know how to dress everything in a story that resonates.
Get stuck in materials prep
Deck, dataroom, financial model, cap table... The list goes on. It's a lot. And it all needs to tell the same story.
Founders like you...
Fundraising is a pain.
The result?
You lose months to a process with no clear finish line.
Your business loses momentum while you chase meetings with the wrong people.
And you get a pile of "not a fit" replies, with no idea what to fix.
Let me help you with that!
Hi! I am Geri
Gegana Stoichkova
Over the past 8 years, Iāve worked at the intersection of startups and venture capital: as a VC, as an operator, and as a mentor to hundreds of founders.
I spent five years at one of the leading VC funds in Southeast Europe. I met thousands of companies, led numerous deals, and supported portfolio companies post-investment. Iāve helped deploy millions in capital, and seen firsthand what gets deals over the line (and what kills them).
Before that, I led fundraising from inside startups, so I know what it feels like to build a deck from scratch, chase investor meetings for months, and get vague rejections with no real feedback. Iāve made the same mistakes I now help others avoid.
Ex-VC
Ex-PM
Ex-Director
Ex-Strategy
Co-founder
Studied at:
Iāve been on both sides of the table
Today, I'm 100% focused on making fundraising simpler for founders
I do this in three ways, all based on my own investor experience
FREE
Learn as you go
Fundraising tips and VC insights, 3x a week on LinkedIn and bi-weekly in my newsletter.
STRUCTURED
Learn it all, fast
Structured programs and resources that take you through the whole raise, step by step.
1-ON-1
Have me by your side
Every aspect of you raise, handled together
Investor lists & outreach systems
Targeted investor lists, CRM to track them, all the messages you need
Process management
Structure and cadence to keep the round on track, with someone holding it accountable
Round design & strategy
How much to raise, at what valuation, from whom, and when.
Company prep
Analysing your company from a VC lens, finding all gaps, and fixing them before the round
Materials building
Deck, model, data room. One story, told the way that gets investors excited
What 1-on-1 looks like
Everything a fundraise demands, handled together
Every engagement starts with a Fundability Audit
Two hours, 70+ investor criteria, one clear plan for your raise.
I can support you with every step of the process
2
Prepare your company for a raise
Audit + fix what makes VCs pass
Run the raise
Prep and debrief every meeting, WhatsApp throughout
3
4
Prepare for investor outreach
Targeted investor list, CRM, messages that get replies
Get your materials in order
Deck, model, data room, all telling the same story
5
Close on the right terms
Understand the terms, negotiate and pick the right partner
Work with me
Fundability Audit
ā¬400 (VAT excl)
"Find out if your company is investor-ready."
120-min deep-dive session (online)
70+ point VC evaluation checklist
Red flag identification + how to fix them
Investability report with action items
Pitch Dry Run & Deck Review
(ā¬300)ā¬200 (VAT excl)
"Stress-test your pitch."
60-min live session: you pitch, I give real-time feedback
Detailed written deck analysis with improvement suggestions (delivered after the call)
Hourly Consulting
ā¬150/h (VAT excl)
"You set the agenda."
ā¬150/hour or ā¬600 for 5 hours (save ā¬150)
Flexible topics: strategy, outreach, timing, round design, materials, story, anything VC
Not sure what you'll get or which one to choose?
Ready to work together?
The whole raise, handled together
I become your fundraising backbone, from prep to money in the bank
For founders serious about raising who want a VC in their corner
From company prep to materials, investor outreach, and closing terms. We do it all together.
Pitch Dry Run & Deck Review
(ā¬300)ā¬200 (VAT excl)
Limited Spots, July Offer
60-min live session: you pitch, I give real-time feedback
Detailed written deck analysis with improvement suggestions (delivered after the call)
Two ways to start, depending on where you are.
Or join our Fundraise Ready Bootcamp
A structured, step-by-step program. Everything you need to become fully investor ready in days, and not months.
āļø 20h+ live sessions, pitch feedback, and a complete Notion toolkit
āļø Proven templates for all your fundraising materials
āļø A deep-dive into how VCs make decisions in reality
āļø Where, when and how to approach investors + curated investor lists
Testimonials
I genuinely love working with founders!
And Iām proud to have worked with and supported some exceptional founders across Europe.
"Geri impressed me with her curiosity, initiative, and consistent follow-through. She stood out as someone who not only asked the right questions, but made sure to act on the answers ā a rare and valuable quality in early-stage work."
Mitko Yankov, Co-Founder & CEO, Metasim
"Gergana has been instrumental to our companyās success! Her support was critical, not only in helping us prepare for a successful fundraise but also in shaping and refining our business model, pitch decks, and other core materials. She brings a strong strategic vision and deep experience. Weāre truly grateful our paths crossed."
Gina Tiriakidou, Co-Founder & CEO, Vivian Lab
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"Working with Gergana has been one of the most reassuring and empowering experiences during a very intense period for LAMāON. She combines technical expertise with genuine care for the people. I canāt recommend her enough to any entrepreneur in their journey through the VC and startup world."
Angela Ivanova, Co-Founder & CEO, Lam'On
"Stepping into the mindset of a VC while critically examining our own project, industry, and market was an eye-opening experience that every founder should go through before engaging with investors! Thank you for your dedication, insight, and the energy you bring to everything you do. Grateful beyond words."
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Georgi Georgiev, Co-Founder & CEO, DSN
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"Gery and Nikola helped us so much in our fundraising journey, providing us with a lot of great materials, reviewing our pitch deck, helping us prepare our data room, and so much more. I would 100% recommend them to anyone who is starting to fundraise.
With their help we were able to close our first round š„³"
Tsvetan Karakanov, Co-Founder, Fluent Frame
"I cannot think of a better way to get up to speed and truly prepare for a VC funding round. Geri and Nik are incredibly kind, deeply knowledgeable, and absolutely cutting-edge in what they do."
Petar Denev, Founder & CEO, Keen AI
Great time together! The practical knowledge you shared made fundraising feel more structured and less bumpy. Thank you, will meet you up the road again.
Angel Angelov, Founder & CEO, Volts
"The mix of practical advice and clear framework helped me understand the full picture. As a first-time founder, this was invaluable. Geri and Nik are knowledgeable, structured, and genuinely committed to helping founders succeed. Iād highly recommend them to anyone preparing to fundraise."
Ivan Nakov, Co-Founder, Effortless Tax
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Fundraising tips from a former VC
Every other week I break down how investors think. I go deep into the fundraising process, materials & trends so you can prepare for your round. Join 900+ founders.
Let's connect!
